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MBA548 Guest Teacher: Tim Paige – How to Create Compelling Lead Magnets

The $100 MBA Show

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How to Create Convincing Lead Magnets

Lead magnets are the things you give away to get people to optin. To create a lead magnet, think of one person who has that problem and then design everything as if you were trying to talk directly to that one person. Your content upgrade shouldn't be so insane that it makes the original piece of content without value look worthless.

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