Two sides of recruiter marketing

Zack distinguishes candidate-facing versus client-facing marketing and lists four primary channels to prioritize.

Play episode from 06:17

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Episode notes

🎙️ Episode Title: How Recruiters Win Inbound Clients with AI Marketing

1. Episode Hook

Your LinkedIn posts stopped working.

Cold email is getting crushed by spam filters.

So how are top recruiters actually generating inbound clients right now?

🏆 Elite Recruiter Awards – Voting is Open

Recognize the recruiters and leaders making a real impact.

Vote now → https://benjaminmena.typeform.com/to/tK5kwRMe

2. Why This Episode Matters

Recruiter marketing has fundamentally changed — and most firms are still playing by 2021 rules.

This episode breaks down what’s working now across SEO, LinkedIn, email, and AI so you can build predictable inbound business instead of chasing deals.

3. What You’ll Learn

• The exact SEO strategy recruiters should focus on (and what’s a waste of time)

• Why “ranking in ChatGPT” isn’t the silver bullet people think it is

• The hidden reason cold emails are landing in spam

• How many emails per day you can actually send without burning domains

• The LinkedIn content mistake that attracts recruiters instead of clients

• How contrarian takes can 10x reach without hurting credibility

• Where to spend $500, $1K, $5K, or $10K for max BD ROI

4. About the Guest

Zack Gallinger is the Founder of TalentHero Media, a digital marketing agency working exclusively with recruiting firms. With 10+ years in recruiter-focused marketing, he helps agencies scale through SEO, LinkedIn, email, and paid acquisition.

5. Extended Value Tease

After this episode, you’ll stop guessing where to spend your time and money.

You’ll know which channels compound long-term, which tactics are dying, and how to build credibility that brings clients to you.

This is the shift from constant outbound grind to sustainable inbound flow.

6. Listen Now CTA

If you want more inbound clients and fewer wasted marketing dollars, this is a must-listen.

Hit play and take notes — this one’s tactical.

7. Timestamp Highlights

• 00:03 Why recruiter marketing broke (and what replaced it)

• 06:10 SEO for recruiters: what actually drives inbound

• 09:45 Should recruiters try to rank in ChatGPT?

• 12:30 Backlinks, paid links, and HARO explained