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912: Designing Your Operating Profile | Sapna Kapur, CFO, Sensor Tower

CFO THOUGHT LEADER

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The Upper Funnel: How Marketing and Product Are Evolving

The second question that's, that's like the lifeblood of a company like, like ours is really around the performance of our upper funnel. And I'm just curious, like, when you're trying to really better understand the upper funnel or you're having some discussion around customer behavior, who's at the table? You know, the owner of, of making those decisions is our shift marketing officer. He really owns the agenda for driving the upper funnel.

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