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The Inventor of the Nap Dress, Nell Diamond, Talks About Creating a Viral Sensation

The Who What Wear Podcast

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Nap Dress Drops - Is Everything Selling Out?

In the early days of nap dress drops, I remember one of the first ones was our tartan nap dresses. We do them every year. They're so fun and like they're a flannel. It's like old school like LLB night gown vibes. And we had basically nothing to sell on the site for the next 30 days. This had never been our plan. The whole reason we started doing these drops was because there was so much pent up demand when things sold out. So since then, we've really tried our best to make sure that if people want something she can get it.

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