Stop Building a Brand You Hate Living Inside — Entrepreneurial Wellness with Natascha Myers
Point Of The Story
Being the Through Line in Your Brand
Natascha advises keeping what you love but filtering it through whether your ideal client cares and staying authentic.
An incomplete list of business rules you totally made up and don’t have to follow:
You have to post every day.
You have to offer that service.
You have to want six figures.
You have to build the business everyone else is building.
You don't. You really, truly don't. And when you stop following everyone else's rules, your business can actually feel… good! I’m talking swivel-into-your-office-chair-with-a-running-start good (which is what today’s guest does daily to start her work day).
I’m talking with Natascha Myers of Moon and Things Co. — brand strategist, former Nashville recording artist (really!), chronic thrift queen, and the woman with the most interesting vocabulary I have ever encountered in my entire life.
I'm not joking. Pay attention to every single word that comes out of her mouth. She's the type of person who will casually say something so perfectly worded that you have to stop and be like, wait, say that again.
TOPICS & TANGENTS
— How to tell if your brand is pulling you toward someone else's version of success
— The Instagram grid audit Natascha has her clients do
— The word "albeit" and other words you've been mispronouncing with confidence your whole life
— Writing copy that sounds like you actually talk in real life
— Why Natascha reads her client copy out loud 10 times before delivering it
— That wretched Planet Fitness color scheme
— Being the through line in your brand without making it about your favorite color
POINT OF THE STORY
Entrepreneurial wellness isn't about working less. It's just a fancy way of saying: stop building a business you hate living inside. Know what success actually looks like for you, and then have the audacity to build that instead.
Love you, mean it. 🖤
NATASCHA LINKS
— Follow Natascha on Instagram and Threads
— Check out her website
— Join her luxury branding retreat, Atelier
— Subscribe to her newsletter and her Substack
— Grab her free wellbeing notices
— Her walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
This episode was edited by Adrienne Cruz.
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