Episode 162: Designing for Behavior Change with Amy Bucher
UI Breakfast: UI/UX Design and Product Strategy
00:00
Is It More About the Toolkets Than the Interventions?
I think it's more about the strategy, as opposed to the toolkets. I have seen some very simple interventions be very effective because they're used in a way that makes a lot of sense for what people are experiencing. There's a company called emmi solutions that was red by walters cler so that they no longer exist as a stand alone company. And they would design these very simple interventions to get people to engage in preventative health behavior. So i think that's an example of where they looked at the strategy, and that overcame the fact that the tools, and their tool ket maybe were not the most sophisticated ones.
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