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Don't Give Up On Your Dreams

Social Proof Podcast

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How to Channel Desire to Your Offer

The desire already exists in the marketplace your job with your marketing is to channel the desire to your offer so the desire is already there. It's the same thing with people about anything somebody's hungry and they driving down the street the old national camp creek is a lot of restaurants they're hungry they already got a desire to eat something about the marketing channels the desire to go eat at that particular restaurant. So how do you get in front of desire? You figure out okay what's their current reality like where are they right now and then what's their preferred reality so where are they now where they want to go and then you got they got this transformation gap that's in the middle of it

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