435: Scaling Up Machine Learning
Super Data Science: ML & AI Podcast with Jon Krohn
00:00
Navigating Etsy's Advertising Landscape
This chapter explores the mechanics of Etsy as a two-sided marketplace specializing in vintage and handmade goods, focusing on its growth and engineering initiatives. It examines the role of machine learning in optimizing advertising auctions, discussing the complexities of bid management and search functionalities. Additionally, it addresses challenges in pricing models and the evolution of bidding strategies, emphasizing the balance between stakeholder outcomes and system efficiency.
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