#153 The Neuroscience of Philanthropy, with Cherian Koshy
Learning Bayesian Statistics
Translating science to stakeholders
Cherian explains selling empathy-first strategies by emphasizing retention, lifetime value, and ROI.
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Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work !
Takeaways:
Q: Is generosity a natural human trait?
A: Yes, generosity is hardwired in our brains and is essential for social interaction.
Q: Why do people say they care about causes but not act on it?
A: There is often a disconnect between stated care for causes and actual action. Understanding the conditions under which generosity aligns with a person's identity is crucial for bridging this gap.
Q: How should fundraising efforts be approached?
A: Fundraising should primarily focus on belief updating rather than mere persuasion.
Q: What are the benefits of being generous?
A: Generosity has significant mental and physical health benefits, as the brain's reward systems activate when we give, making us feel good.
Q: How do our beliefs relate to our actions?
A: Our beliefs about ourselves strongly influence our actions and decisions, including our decision to be generous.
Q: Can generosity impact a community?
A: Yes, generosity can be a powerful tool for improving community dynamics.
Q: How can technology like AI assist institutions with donors?
A: AI could help institutions remember donors better, improving the donor-institution relationship.
Chapters:
00:00 What's the role of Behavioral Science inPhilanthropy
19:57 What is The Neuroscience of Generosity?
24:40 How can we best understand Donor Decision-Making?
32:14 How can we achieve reframe Beliefs and Actions?
35:39 What is the role of Identity in Habit Formation?
38:06 What is the Generosity Gap in Philanthropy?
45:06 How can we reduce Friction in Donation Processes?
48:27 What is the role of AI and Trust in Nonprofits?
52:11 How can we build Predictive Models for Donor Behavior?
55:41 What is the role of Empathy in Sales and Stakeholder Engagement?
01:00:46 How can we best align ideas with Stakeholder Beliefs?
01:02:06 How can we explore Generosity and Memory?
Thank you to my Patrons for making this episode possible!
Links from the show:
- Come meet Alex at the Field of Play Conference in Manchester, UK, March 27, 2026! https://www.fieldofplay.co.uk/
- Bayesian workflow agent skill
- Neurogiving, The Science of Donor Decision-Making
- Cherian's website
- Cherian's press kit
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