How Emma Chooses Big Ideas

Dan is looking for a little inspiration himself, so he called in a ringer: novelist, bookstore owner and all-around overachiever Emma Straub. She talks about how she knows when an idea is worth a year-plus of her life, what she learned about the writing game from her dad Peter Straub's good buddy Stephen King, and the hardest part of running two Brooklyn bookstores. Spoiler, it's not the books. Emma's hilarious new book American Fantasy hits shelves April 7th.

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