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138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31

GTM Live

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The Role of Word of Mouth and the Roll of Demand Jen in Keeping Customers Happy?

Nelson: Having customers that are happy is the most important thing in a business. He says marketing should be focused on how to create content that works across the entire journey. Bo rlly glas: What role does jaman jad play post purchase with existint customers and growth and retention? It's the whole game, he says.

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