James Camp. 2 Exits, 1000 failures | Buying And Operating Online Businesses & Helping Others Do The Same.
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The Future of Google's Display Ads
Last year, 40% of Google's top line revenue was from display ads. It is very tough to envision that Google gets rid of search, right? And the machine that gives people traffic to monetize with display ads, I think that's very hard to envision. They'll have to pivot it, obviously, will eventually. But again, it starts really complicating it because how does the AI serve up the ads to you? Is the AI saying that this isn't, I don't know.
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