Steps for Using Story to Build a Deep and Lasting Connection with Your Audience feat. Matthew Dicks [Ep.#279]
Video Creators
00:00
Almost Every Story Has a Surprise
Almost every story has a surprise. You know, why not start in an interesting moment closer to the end of the story? It shortens your story, especially in video. The trick is you just have to ask yourself, when i was surprised in the course of my story, that is when my audience should also be surprised, right? I've likened it like wearing a jean jacket sometimes, where it's like, i could have 15 jean jackets lined up, but if i told somebody one belonged to elvis, all of a sudden that one's interesting, right? So, right, yes. There has to be a certain degree of sort of self-redemptiveness
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