7 - The Role Empathy Plays in B2B Design
Stacking Growth | The B2B Marketing Podcast
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What Makes You Stop?
i think that the am, as far as a creat of the simple looking, is just what you put in that square which makes them stop. Even if you're dealing with like the v p of marketing, you still kind of have to parcel that information out. So it's about really kind of tapping into people and seeing what they're tired of seeing before. A hundred %. Like these are just layers upon layers of white noise of advertising. And i think the the company's especially in b to b, that like, punch through those layers the best and like the fiercest. Those are the ones that are going to see more success.
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