How Can B2B Companies Maximize on Instagram Story Ads?

Before COVID happened, we were paying somewhere between $2 and $3 CPM for Instagram story ads. That means they could show a thousand times for $2 or $3. It's a good buy for Instagram stories. However, now that COVID happens, e-commerce companies are making a lot more money and they are bidding. And so my suggested approach would actually be to push away from Instagram story ads right now because I think that they're overpriced.