Is the brand a vehicle or the business?

Julia and Dylan chew over James Murdoch’s expected $300 million-plus acquisition of New York magazine and the Vox Media Podcast Network. They discuss what the deal signals about Murdoch’s true ambitions—whether he'll embrace a journalism-first approach á la The Atlantic or adopt Jay Penske’s events-driven playbook—and what it means for New York magazine’s legacy identity moving forward.

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