RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White
GTM Live
00:00
How to Use the Vault to Increase Your B2B Marketing Network
The vault is our like membership and research product. We've had more than a thousand people sign up we're starting to get self-service people just buying and checking out when before we would sell it through an enterprise sales motion. Our core business offering actually has a pretty well-defined total addressable market that is significantly smaller than that there's almost like a sweet spot inside of it maybe 10% of the maybe unless that 5% of overall b2b marketers are actually a really great fit for the core things that we do right now.
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