32 - Modern Ways to Drive Brand Awareness | Demand Gen Live S1 x15
GTM Live
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How to Calculate Return on Adspend (ROAS)
The problem with using roas in that situation is that it includes an assumption on the customer's lifetime. And so you could just pretend that your customers lifetime is a hundred years and artificially inflate your roas, he says. The math in most cases doesn't work to a twelvemonth cak payback.
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