Intro

Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity.

From agentic shopping and retail media’s next evolution to copyright, deepfakes, and data power plays, the trio unpack how AI is reshaping the way we buy, sell, and tell stories. It’s equal parts thought-provoking, entertaining, and a little bit alarming — covering everything from ChatGPT’s commerce integration to the future of brand trust in an AI-driven era.

What you’ll learn from this episode

• AI-generated video’s double edge: powerful creative potential, but growing risks around trust, authenticity, and verification.
• Why premium content is more impactful than ever: how trust will become a competitive advantage in the AI era.
• The looming question of copyright and compensation: exploring how credit and references for original content could work with AI.
• Ad-funded AI models on the horizon: with rising compute costs, sustainable AI will hinge on advertising and commerce integrations, reshaping how brands, agencies, and creators show up.
• The future of shopping goes conversational: unpacking what agentic commerce really means for brands, retailers, and media owners.
• Data ownership and transparency in the AI era: who stands to gain as LLMs rewrite the rules of first-party ecosystems.

About the hosts:

• Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.

• Paul Blackburn: Paul is a digital media innovator with over 20 years of experience. At News Corp Australia, he launched the "Intent Connect" data platform and led innovation in shoppable video and the "Total Commerce" framework. Now as Chief Growth Officer at Vudoo, he helps brands, publishers, and agencies unlock new ways to monetise content through immersive, commerce-enabled experiences.
  
  

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