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138: The Network Effect Isn't Good Enough by Nir Eyal & Sangeet Paul Choudary on Nir And Far on Acquiring Users

Optimal Work Daily - Career, Productivity and Entrepreneurship

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The Rise and Fall of the Network Effect

The days of customers buying expensive hardware to use a network are gone, as is the correlating lock-in effect. The power to leverage the network effect now resides in stored value. Users invest in creating a portfolio of creative content which forms the basis of their interactions on the platform. Finally, race to grow the user base before competing services do.

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