Shannon's background and social media skills

I don’t want you to think of yourself as just a business owner or a service provider, instead start thinking of yourself as a creator, because that's the type of content that drives engagement (likes, follows, shares, comments) in today’s social media. Brands big and small are embracing unpolished, creator style content to connect and engage with their audiences. Whether you’re a social media manager, a solo entrepreneur, or aspiring UGC creator, I’m sharing actionable strategies to help you think like a marketer, stand out online, and create content that resonates. I'm also sharing a few ideas for getting noticed by your favorite brands and explain how UGC can open up revenue streams and life-changing opportunities. 

In this episode we’ll be covering:

• From polished to unpolished content, what really works best for creators right now on social media because the type of content you post matters most.
• Advice for getting started with user generated content (UGC) no matter what type of business or profession you are in.
• Tailoring a post concept to your niche (without copying or plagiarizing content) to stand out among other creators.
• Tips for small businesses, entrepreneurs, and solo creators to create lifestyle brand content.
• How to get noticed by your favorite brands with UGC, with brand shoutouts and relatable reels.
• The importance of content specificity, using identity-driven hooks, and clear messaging for engagement.

Featured content in this episode:

• Tacobell: How many drinks we need after this week
• Fishwife: Quick lunch break at work
• Kaylaskitchandfix x PotteryBarn: Chocolate Bunny Cafe
• ShannonMcKinstrie: What I would post for you this week

Recommended episodes:

• Episode 72: Creator Style Content is for Everyone, Even You
• Episode 85: Start Thinking Like a Marketer So People See Themselves in Your Content
• Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content 
• Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
• Episode 107: Where To Find Content Ideas So You’re Always Ready To Post

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