Should Marketers Gate Their Content?

The goal isn't to create an attractive headline, the goal is to Drive people to want to buy stuff. Instead of putting content behind a pdf gated you can take that information and somehow read just repackage and redistribute it on linked in podcast live events places like that. It's all about being able to track things and creating leads To things that I don't think are serving b2b companies anymore Well, we actually have a concept of like natural rate of growth versus Things that you do get that are proactive And it hit that on a plg companies like look solid in the aggregate.