What Is A Winning Digital Platform
Coffee with Jon - Think Big. Get Unstuck. Grow Your Business
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Building the Future, Optimizing for the Short Term, Leading the Change
In his new book, Michael Wolraich explains how to build the future of your business. He says there are three steps: map the journey, both current and future, and build that future. The third step is to optimize the present by creating a more ambitious transformational vision for today's digitally centered customer. And then he talks about what kind of leadership is necessary to be able to lead an organization through this change.
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