LinkedIn Content Creation Is Going to Be the Future of Sales

Sally Kohn: I think LinkedIn content creation, like being able to showcase yourself as an expert on LinkedIn is going to be the future of pipeline creation and building community. She says salespeople don't take time to really deeply understand the customers they're selling to because tenure is so low. Kohn: If you want to stand out or excel, you oftentimes got to do stuff differently than everyone else is doing in order to stand out.