Branding and expectation shape experience

Nir Eyal provides research-proven strategies for tackling the biggest restraint in our lives: our beliefs.

— YOU’LL LEARN — 

1) Striking examples of the power of our beliefs

2) How to make the most of placebos

3) Three tools for challenging your limiting beliefs

Subscribe or visit AwesomeAtYourJob.com/ep1136 for clickable versions of the links below. 

— ABOUT NIR — 

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products andIndistractable: How to Control Your Attention and Choose Your Life, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. As an active angel investor, Nir has backed multi-billion-dollar companies that implement his methodologies, including Canva, Kahoot!, and others. In addition to blogging at NirAndFar.com, his writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today.

• Book: Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results

• Website: NirAndFar.com

— RESOURCES MENTIONED IN THE SHOW — 

• Study: “On the Phenomenon of Sudden Death in Animals and Man” by Curt P. Richter

• Study: “Anabolic steroids: the physiological effects of placebos” by Ariel Gideon and William Saville

• Study: “Cognitive influence on the evaluation of wine: The impact and assessment of price” by Charles Spence

• Study: “Longevity increased by positive self-perceptions of aging” by Becca R. Levy, Martin D. Slade, Suzanne R. Kunkel, and Stanislav V. Kasl

• Book: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin

• Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

• Book: War and Peace by Leo Tolstoy

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