The Oldest Trick in the Playbook

A lot of people fall into a place where they create content with the idea that it's gonna move someone into some type of funnel to buy something. And knowing that at some point it might create a sales opportunity but there's no intent on that. So like you're saying, Chris, two really big points is cater to the audience, know who this is for and make it the best possible quality without being salesy. Like put yourself in that buyer's shoes and say if I'm buying, you know, if I'm trying to buy XYZ software, what are the things that I want to know? And what's going to guide me into making an informed decision?"