S2 E21: Juvee, 100 Thieves, Higround Director of eCommerce Francis.
Ecom Gold
00:00
The Advantages and Disadvantages of Having Three Brands Playing in Different Industries
JUBE, JUVI and High ground are three brands playing in separate industries to a degree. They might share audiences or might be audience overlap, but what are the key advantages of that as well? "I don't really kind of view the differences of the business as like a net positive net negative," he says. 'It's never kind of a hey, I look at these brands themselves as net positives and net negatives'
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