In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Ted Menmuir and Ted Orme-Claye to discuss Paddy Power’s confirmed marketing redundancies and what they signal for the wider UK gambling industry.
Following confirmation from Flutter Entertainment that restructuring is underway at Paddy Power, the team breaks down why marketing has become an early casualty, how exposed Flutter is to the incoming 40% remote gaming duty, and what this means for the future of major UK gambling brands.
The discussion also explores whether these cost-cutting measures are just the beginning, how the UK market could be reshaped in 2026 and beyond, and why leadership across the major PLCs is now under more pressure than ever to prove ROI, protect margins and fight for market share.
Tune in to hear:
- Why Paddy Power has started cutting roles in marketing
- Why marketing is often the first area hit during restructures
- How exposed Flutter is to the new 40% RGD era
- What this means for Sky Bet, Betfair, Tombola and the wider UK portfolio
- Why 2026 could completely reset staffing, sponsorship and media buying strategies in UK gambling
- How the battle for market share may reshape the industry in 2027 and beyond
Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Luke Miles
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