The Impact of the Pandemic on the E-Commerce Market

There had been a lot of optimism during the pandemic that, you know, the e-commerce market would continue to skyrocket even when government lockdowns started to ease up. But that actually didn't turn out to be true. People kind of returned to their pre-pandemic shopping habits. That slowed down in growth in e-commerce also hurt Meta because it had actually gained a lot of traction during the pandemia because of advertising related to e-commerce. And then you have that the social media market is just becoming more competitive. There is more competition for eyeballs. We're seeing TikTok and Snapchat as well are competitors. All of that was sort of coming together in this