GTM Live cover image

182 - Is the MQA the new MQL? | Demand Gen Live S2 x46

GTM Live

00:00

Search as a Channel Have D Prioritized It Probly Since Two Thousand 13

M c a stands for marketing qualified account. Instead of looking at just one person's data, they're trying to combinee people at an account to create one m c a. In two thousand 13, because people didn't have access to linked in p community revenue, collective read it twitter, with access to b btabe,. professionals, thatt also do their job, facebook groups, contact information in na, direct network with their self on of peers. My belief is if you can think about yourself as a buyer, when you make that search, you actually do it d somewhere other than gogle.

Play episode from 06:44
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app