Consent Is Like An Onion – Are You Consenting Your Patients Correctly? – PDP113
Protrusive Dental Podcast
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Ethical Selling Is Not Existing
There is no such thing as ethical selling, says Zac. Back burner banks of people that you need to follow up should be in your diary. You shouldn't be putting h in your diary just for funzes because it's in your benefit and not their benefit. One of the most important stages of the consent process is that it must be done voluntarily, without coercion from any one. Ethical selling does not exist. I don't think we sell treatment at all. We sell ideas but most importantly, we sell ourselves. And the way that we sell ourselves is by making the people around us confident that we can carry out that treatment.
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