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Ep. 721: Mark Miller Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Differences Between Brands

Vodka truly tastes like nothing. So it's not a purely tasteless experience. I think if your customers want to go there with you, if you say, hey, I'm going to create this exclusive kind of like high end product, no one's ever done it before,. they charge what? Twice as much per bottle of typical vodka. And the credentials for the brand here come heavily from Francois and his pedigree. The idea that you could succeed with Artifice alone and marketing alone is discordant in many ways.

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