In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my team executed and why I am "petrified" of most celebrity campaigns. We discuss the shifting role of the Super Bowl spot as a "tactic" in a larger, always-on strategy, and I make a bold prediction about what the next era of Super Bowl advertising will look like.
You'll learn:
Why I view every event, including the Super Bowl, as a "production day" for content
How to get more value out of experiential marketing by creating thoughtful content with influencers
My philosophy on why most brands should prioritize trial and sampling at the Super Bowl
Why the shift to an "interest graph" on social media is forcing marketers to double down on creative relevance
The immense economic impact of "family moments" and team building for employee retention
My prediction that a future Super Bowl ad will be an exact replica of a high-performing organic social media post
