Why Apple is expanding price tiers

Airfront Elijah discusses Apple's strategy to broaden product tiers from budget Neo to high-end Ultra models.

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This week: The MacBook Neo is here — but Apple’s next wave of devices will be even more surprising...

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This week's stories

MacBook Neo Reviews: Is Just 8GB of RAM Enough?

https://www.macrumors.com/review/macbook-neo/

Apple Still Has More New Macs Planned for 2026

https://www.macrumors.com/2026/03/08/apple-still-has-more-new-macs-planned/

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https://www.macrumors.com/2026/03/08/apple-to-launch-three-new-ultras-this-year/

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