Another week, another Attention Shift. This week, Ed and Jo break down the Supreme Court’s bombshell AI verdict, creators prove they are the only reliable funnel to the next generation, and we dive into new research that challenges everything brands assume about live shopping.
We explore why the "no human, no rights" ruling is a ticking time bomb for automated media and how creators are moving past "rented" marketing to become the strategic owners of the boardroom. Plus, we reveal the data from Impulse Lab proving why your 30% discounts are failing and why countdown timers are actually triggering massive buyer regret.
Want to read more about what Ed and Jo are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media.
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