396: [Part 2] 3 Hidden Sticking Points That Plague Small Businesses by Michael Mehlberg on Entrepreneurial Challenges
Optimal Work Daily - Career, Productivity and Entrepreneurship
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Three Ways to Grow Your Sales Pitch
Many small businesses struggle to develop messaging that moves potential customers to action. Business strategist glenhelman has some great advice on how to shake things up. Research shows that your customer's decision making power might be similar to a lizard's. We often make the mistake of ignoring this, and instead try to sell through logical and intellectual appeal.
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