Why General Helpfulness Falls Short

Have you ever heard something that stuck with you because it exposed a truth you couldn’t ignore? In this episode of Sequence Over Strategy, Michelle Warner explores “positive haunting” - the art of saying something so clear and accurate that it changes how people see their own behavior.

She explains why being helpful and informative isn’t enough in relationship marketing, especially early on, and why real impact comes from smart comparisons that reveal what someone has been missing all along.

Resources

The Michelle Warner

Networking That Pays

Free Workshop

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