208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56
GTM Live
00:00
Sales Consultancy
The CEO of especiallis sals consulting shares his thoughts on how to get more booked demos. He says the goal is not to get someone into a closed deal, it's to make them think about whether they needed a different resource because you're in that position now. The company has been running its own experiments with outbound tactics like direct response or linked and messages as well as tapin to our top of funnel.
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