122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin
GTM Live
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The Importance of the CEO in a Strategic Narrative
The most common mistake was people just pasting their own logo into the Zwara slides or some version of that. I really do believe that this strategic narrative is not a marketing narrative it's not a brand narrative. It's a narrative that really guides strategy of the company. And if you believe that, then it really does have to be the CEO who authors it.
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