Market decline and moment of truth

Eric Thompson interviews Ryan Wentworth and Michael Parsiola of Reve Realtors in New Orleans, Louisiana, who experienced a dramatic turnaround after realizing they had been running their business "on accident." After dropping from 20 million in volume to 13 million in a challenging market shaped by rising interest rates and skyrocketing insurance costs, they consciously decided to rebuild their business on purpose.

The shift was not about chasing more leads. It was about returning to fundamentals, implementing consistent flow systems, and intentionally structuring their partnership. In 2025, they produced 29 million in volume, a 123% year-over-year Increase, while the market grew only 3%.

They share how they streamlined operations, eliminated inefficiencies, and recommitted to consistent client touches including just sold mailers, newsletters, market reports, and highly creative live flow events like Saints football games and architectural cycling tours. They also discuss how they divide responsibilities within their partnership to maximize clarity and efficiency, with one focusing on listings and the other on buyers, while maintaining unified communication.

At its core, their breakthrough came from moving from reactive to intentional, from accidental production to systemized flow, and from perfection paralysis to consistent action.

Being "on accident" often means managing incoming business without proactive flow systems

Market shifts expose weak systems and force clarity

Rebuilding from the ground up creates stronger, more efficient processes

Intentional flow beats accidental momentum

Mailers and market reports work when consistent and visible

Auto flow creates visibility even when you are busy

Invitations are as powerful as attendance for generating connection

Creative, authentic flow tied to personal interests increases engagement

Partnership clarity prevents confusion and builds client trust

Clearly defined roles create efficiency and confidence

Coaching provides accountability, fresh ideas, and perspective

Perfection is the enemy of good and progress beats paralysis

Consistency compounds, even if it feels small in the moment

"We were managing the business that was coming at us, not on purpose."

"We need to go back to basics."

"We needed to know how the sausage is made."

"Just sold cards were all in my head. Clients loved them."

"We didn't want them to feel passed off."

"Perfection is the enemy of good."

"Look at where you were two years ago."

"We're not a 10, but we're a 7, and that's way better than a 2."

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• Ryan Wentworth: Website
• Michael Parsiola: Website