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Ep. 631: Chris Ducker Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Brand Building on a Podcast

A lot of people don't talk about it, but I harp on about it quite a bit. Your brand is your reputation and your reputation is what people say about you when you're not around. So ask yourself the question, what do I want people to say about me when I'm not around? That's your brand. And that's a good thing, but it's sometimes unfortunately a bad thing.

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