Sustainable Growth Is Where You're Providing the Value

In a big company, if you don't have advocates, or if you're a cost center, and i was in a world wide unit that was a cost center,. even though we had long terma programmes that i think would be really successful, return on investment was a few years out. So uing pretty muchhat well, the whole group pretty much got cut. And then when the market just went then there those businesses just mostly ceased to exist. But then, guess what, after a while, people kind of got things sortedut. They got more innovated financing modelsMuch more like buying a car, let's say, than just a then, you know, financing everything up