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Efficient Customer Validation

Product Chats Podcast

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Customer Validation in a Delta Test

The average attendee at pragmatic marketing reduces their time to market by more than 25 percent. In the Delta test scenario, you basically think of each new phase as a new opportunity to let a few people churn out and a few people come in. And what we're looking to do is sort of build a community of a subset of users who in one part are going to act as our testers on another part.

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