The Principles of Product Excellence

You need a principle to kind of guide you through those difficult things that aren't obvious on a decision to decision basis, but strategically get you somewhere important. I really encourage people in the book to come together as a team and come up with, what are your guiding principles? In that way, it's not a discussion point every single time. S ikay, we've agreed that this is something that we're going to care about. This isSomething that we are going to stop and fix. And it showske to the end user that this comany cures and they have quality.