Selling Ads by Return on Ad Spend

Ryan explains pitching advertisers on ROAS, using customer value examples to make the sale and retain clients.

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Ryan Sneddon (https://x.com/lifeof_scoop).

In this episode, we dive into the fascinating world of hyper-local media. Ryan shares how he built a wildly profitable daily email newsletter in Annapolis, capturing almost half the town's population as subscribers. We discuss the exact marketing strategy he used to skyrocket his readership; hint - it involves mastering Facebook ads, and how he convinces local businesses to view sponsorships as a high-return investment rather than an expense.

Ryan also gets incredibly transparent about his biggest entrepreneurial mistakes, including how ignoring cash flow and accounts receivable caused his business to run out of money twice. Plus, he reveals the hilariously unexpected, "clean" new side hustle he just launched involving portable toilets.

Questions This Episode Answers:

How can you use Facebook ads as a "cheat code" to rapidly scale a local audience?
Why is tracking your Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) crucial for profitable growth?
How do you avoid the deadly cash flow and accounts receivable trap that bankrupts growing businesses?
What is the secret to selling advertising to local businesses based on Return on Ad Spend (ROAS)?
Why are traditional media companies failing while hyper-local newsletters thrive?