Nike’s Earnings Miss, Japan’s Semiconductor Purchase, and Markets in the Second Half of 2023 6/30/23
Morning Call
00:00
Nike's DTC Results Set the Stage for Much Better Results
Nike missed earnings by a couple pennies in the fourth quarter, but sales growth margins and other factors were very much in line. There's been a lot of talk about the momentum or lack thereof with regard to Nike's direct to consumer channel that it has. But again, as I think of the Nike business model going forward, DTC, direct digital, are really going to be key components of the ongoing profit-building improvements of the brand.
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