207 - Bring Customer Insights into Your Marketing | Gain Grow Retain
GTM Live
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The Customer's Success Leader
The way that you unlock this is a customer's success leader. You help your marketing team and your executive team understand where your business actually comes from. When people fill out your request to demo form or your free trial form, an they say, i heard about you this person who happens to be your customer. And when you see that 50 % of your net new revenue comes through word of mouth, you start to think about customer marketing a little bit differently too.
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