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Do You Demonstrate That You Care?

The Advanced Selling Podcast

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How Do You Differentiate Your Answers?

Ike: You're judged most by the questions that you ask, not by the answers that you give. At some point a sales professional has to take those answers in the affirmation that he's gleaned or she and do something with them,. Ike will prepare something that is customized to their answer. He says it doesn't have to be detailed technology but reassurance they know how to fix this problem.

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