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Best of: Coaching to Create Behavioral Change and Great Work with Michael Bungay Stanier

The Unmistakable Creative Podcast

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How Did You Work With Seth on Shrini?

Shriniar Chakrabarti worked with Seth Godin on her new book Ann Malaria. She says he's 80% genius and 20% madman, but there is a degree of insanity to working with him. One lesson she learned was that the smart people go first when it comes to publishing projects. The money raised from the book goes straight to charity.

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