Linked in - A Medium That Works for You

Each company is its own case, needs to find their channel in their medium. It depends on your organizational maturity and how many resources you have. But i work through a process that i call stacking growth which means i'm going to put a lot of my effort in so that it works. And then once that channel starts working, I'll add in additional channels at our extensions that fit into the same marketing motion. The transition that we made from text, linkdon to video was one of the most important cisions that i've made in my career. For a for u, for a software company, the first place that i would look is where are you spending all your money? Just sort